Starhub loses rights to telecast the Barclays Premier League (BPL) for the 2010/11, 2011/12 and 2012/13 seasons to arch rivals SingTel. With that, SingTel will now be able to telecast live for both the BPL and Champions League (already with the exclusive rights). SingTel is now also the exclusive broadcaster for ESPN STAR Sports for its mio TV. With effect from mid-2010, Starhub will end its carriage of ESPN (Channel 23), STAR Sports (Channel 24) and STAR Cricket (Channel 110).
What's left for Starhub hubbers? The lost of 3 sports channel should see a decrease in monthly subscription rates and possibly drop in revenue due to subscribers switching to SingTel's mio plans. Will there be an impact on Starhub's installed base?
Starhub stock price closed at S$2.030, down a heavy -6.451% in today's trade whereas SingTel closed higher by marginal 0.923% at S$3.28.
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I think Starhub deserved it. I think they have the history of breaking the programmes in one single channel to multiple channels and start to charge subscribers for it. The chinese drama and movie channel is an example, (formally all encompassed on ch 55, 56), the sports channel is another example, the english movie channel. If I have to pay separate bills for chicken and rice and soup, I will stop eating hainanese chicken rice even if it means giving up my favorite dish.
ReplyDeleteFor the first season, SingTel is going to charge just S$23 for all EPL games on mio TV. Erm.. I see this as showing high EQ. If they were to increase the fee from second season onwards, that's high IQ!
ReplyDeletehongjun