The Media Development Authority of Singapore (MDA) has revised the Media Market Conduct Code (MMCC 2010) today to enable mandatory cross carriage of exclusive content in the Pay TV market. This new rule requires qualified pay TV licensees like SingTel and Starhub to cross carry each other’s content that is acquired or renewed on an exclusive basis on or after 12 March 2010.
For example, if SingTel acquires a new exclusive channel, it must make this channel available to StarHub and other qualified pay TV licenses. This means consumers can watch an exclusive channel through just one Pay TV retailer without having to install multiple set top boxes.
Media market conduct code revised to better serve consumers and create more opportunities for industry growth [via]
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