g.co to be official URL shortcut for Google websites

As of today, Google will start using a new shortened url - g.co, to promote Google websites. g.co works differently as compared to a long-time goo.gl cousin, latter used as a url shortener to compress any long hyperlinks.

The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.

There’s no need to fret about the fate of goo.gl; we like it as much as you do, and nothing is changing on that front. It will continue to be our public URL shortener that anybody can use to shorten URLs across the web.

According to TechCrunch, in general single letter domains costs more than $1.5 million. Google isn’t the only company to use .co as its official URL shortener. Twitter obtained t.co last year to improve how links are shared and secured on its platform.

» g.co, the official URL shortcut for Google websites | Official Google Blog