From Google's official blog, the new Blogger was rewritten for a whole brand new experience, matching closer to the Google’s current aesthetic. On top of that, it comes with an integrated dashboard for monitoring site traffic.
We’re working hard to fundamentally revamp and improve the Blogger experience from the ground up, and we hope you enjoy the first in a series of major updates that are on their way in the coming months.
Starting today, Bloggers will be able to choose to turn on and opt in to the new UI, from a pop-up announcement on your dashboard with instructions on how to get started. For more information on what's changed, check out this Blogger Help Center page.
» Blogger’s fresh new look | Official Google Blog
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