DHL pulled a prank on its competitor to do advertising for them.
Several huge boxes coated with black-coloured temperature sensitive ink that will disappear in higher temperature were arranged to be delivered by its competitors like TNT and UPS. As calculated, the black ink disappeared while being transported in delivery trucks, revealing big-sized imprint boasting that "DHL is faster". Without much of a choice, the courier guy continued with the usual delivery service but definitely with some awkwardness.
Well done!
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